Storytelling for
Breakthrough Brands
I’m an award-winning entrepreneur and marketing strategist helping connect good businesses to their market opportunity.
As seen in
Hello friends!
I’m best known for leading the grassroots campaign that rocked the digital advertising industry — and leveraging it into the industry’s first independent, non-profit adtech watchdog.
My work defies categories, and so do I. As co-founder of Sleeping Giants and Check My Ads, I’ve had the privilege of re-shaping advertising, politics and media around the world.
How did I do it? I shaped the market through storytelling. My strategic messaging helped me build a significant following on social media. Soon enough, I built an international movement with the support of international media, major funders and lawmakers too.
A marketing strategist at heart, I’ve seen first-hand what’s possible when you have the most compelling story in the room.
I’m a cheerleader for great ideas, and clarity is my superpower. I have an unparalleled instinct for taking control of the narrative with my signature confidence, humor and directness.
These days, I enjoy helping equip business and non-profit leaders with clear and confident marketing narratives, PR pitches and content strategies so they can go out and change the world themselves!
If you believe I can be helpful to you, please reach out.
Seize the moment
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Build your momentum
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Find your clarity
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Seize the moment ⟡ Build your momentum ⟡ ⟡ Find your clarity ⟡
I work with a small number of clients, helping open doors to new partnerships, clients and funders. My approach is designed around helping you nail the fastest and most engaging way to communicate what’s “obviously awesome” about your business.
With my support, you’ll harness the same storytelling prowess and messaging discipline that enabled me to turn a tiny idea into a Nobel Peace Prize-nominated (yes, really!) global movement.
Please note: I do not work on products that promote mass surveillance, personal data brokerage or generative AI. Come on, now.
How I work with clients
90-MINUTE WORKSHOPUnChatGPT My Pitch!
Do you feel stuck talking about your product or service in a way that feels sterile, inauthentic or just not quite right when you say it out loud?
Do you find yourself having to keep explaining your pitch after you’ve made your pitch because people didn’t really understand the first time around?
Would you like to talk about your business in a way that feels less like a robot wrote it and more like a conversation starter?
In my 90-minute UnChatGPT My Pitch! workshop, we’ll refine your current pitch (or landing page, PR narrative, etc.) with one that helps you quickly communicate what makes you “obviously awesome” in language that feels natural and authentic to you.
At the end of our call, you’ll walk out with:
A new and improved high-level pitch (I’ll do as many live edits as time allows)
The exact dials and trust indicators you need to turn up to give your pitch clarity, urgency and emotional resonance
A clear set of actionable priorities, next steps and strategic conversations I would recommend for your team
COACHINGAdvisory
I provide coaching-style support to executives and org leaders who want the on-going support of a fractional CMO to help with their strategic marketing and communications challenges.
Think of me as your personal cheerleader and strategic advisor. Whether you’re looking to strengthen your own voice as a leader, or explore the possibility of becoming more vocal and visible as an organization, I’ll help you develop your path forward.
Together, we’ll shape a marketing narrative that you can apply across your website, social media, PR, public speaking, etc. so you can show up in the most powerful way possible.
In the past, I’ve advised clients in one-off sessions and via an on-going basis on things like:
Thought leadership content for LinkedIn (they thought they had nothing interesting to say!)
PR opportunities and ways they can position themselves to plug into the current news cycle and zeitgeist.
Socializing brand safety and content moderation policies internally
How to navigate social media controversies as an organization
Want to work with me on longer-term consulting or just have me build your pitch for you? Let’s talk. 👀
In the news
“Jammi’s solution is simple and audacious. If digital marketing has helped wreck online discourse while wasting a ton of corporate money, then perhaps marketers are in the best position to save online discourse. She just needs to teach them to take control of where their ads are running—and in the process, take on the $300 billion digital advertising sector with a business of her own.
- WIRED“Sleeping Giants contributed to a broader industry reckoning around how the automated placement and scale of online ads could fund toxic content and extremism. It also highlighted the challenges that companies face in controlling where their ads end up.”
- New York Times“Jammi, a former marketing manager, helped pioneer a form of activism that has removed millions of dollars in ad revenue from websites she accused of spreading disinformation. She and her institute are major players in the burgeoning — and to some controversial — industry devoted to fighting falsehoods that exploded after Donald Trump rode a wave of lies to victory in 2016.”
- New York MAGAZiNE“Jammi is tired of waiting for someone else to step in to fix what she sees as a systemic problem in programmatic advertising. “We don’t have years to keep fighting individual hate sites,” says Jammi. “It shouldn’t be up to a volunteer organization to do this for them.”
- Fast Company